On-Line Diagnostic Tools (Team Building Dimensions, Sales Management and Management)
	Finance
	Leadership
	Sales
	Marketing
	Management
	Product Management
	General Management
	Quality
	Human Resources
	On-Line Learning for 24 Different Languages
	Open Enrollment

The Center For Global Leadership Development
PO Box 11946
Glendale, AZ 85318-1946
Phone: (623) 376-9506
Fax: (623) 379-9519
www.cfgld.com
E-Mail:

PRODUCT MANAGEMENT

Project Management (StoryBoard)

This 2-day program will prepare the participants to manage projects using the proven technology of StoryBoarding, and will address the following: Project Description, Team, Task List, Activities Assigned, Budgeting, Timeline, and Evaluation. Sufficient coverage and practice of StoryBoarding and Facilitation will be included to allow participants to design, lead, and document project meetings using the Story Boarding tool. Although instruction on the use of a computer project program is beyond the scope of this course, general rules and guidelines for when automation is needed will be discussed.

Strategic Product Planning

This course will prepare the managers to do the following: prepare a comprehensive strategic product marketing plan, use strategic planning tools to analyze your marketing situation, gain innovative insights on how to handle competition and customers, position your product so it is more distinctive and profitable, manage your product portfolio to achieve optimum profits and market penetration and to develop long-term profitable customer relationships.

International Product Management

This course will prepare the managers to do the following: develop an effective managerial approach for international product management, assess the opportunities and risks of international markets, understand the economic, cultural and political factors which impact international product management, identify, analyze and select target countries and international segments, select an appropriate market/entry strategy and design an international product marketing program.

Product Decision Making

The purpose of this course is to provide the participants with an introduction to the product marketing decision making process and address the following topics: creativity and decision making, information for decision making, market analysis, market potential, strategic product planning, sales potential, developing a product plan, market control and teamwork and negotiating in product marketing decision making.