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| Center
For Global Leadership Development
The Center For Global Leadership Development |
MARKETINGFundamentals of Modern MarketingThis course provides non-marketing managers with a basic overview of the marketing concept. Some of the topics covered in the seminar are as follows: marketing management process, environmental trends, market segments and buyer behavior, marketing information and research, marketing planning and decision making, total product concept, developing and revitalizing products, product life cycle management, distribution and the marketing mix ("4 Ps"), current pricing policies and tactics, promotion and its role in a marketing program.Competitive MarketingThe objective of this course
is to have participants gain and use strategic models to better
understand the forces impacting their industry. Some of the topics
covered in the seminar are as follows: competitive strategy development,
Porter's strategic five force model, competitor analysis, generic
strategic options, situation analysis/industry analysis, competitive
positioning strategy, core competencies, competitor analysis, strategy
assessment, use of the value chain, lifetime value of a customer,
market segmentation and customer focused strategy approach.
Strategic Marketing PlanningThis course introduces participants
to proven techniques for marketing planning. It has been designed
for managers who wish to identify and assess the key marketing trends
and strategies that will impact them and their companies in the
coming years. These insights, combined with knowledge of the strategic
planning process, will enable them to develop and implement an effective
strategic marketing plan.
International Marketing ManagementThis course will help participants
identify and assess the economic, political, and cultural changes
driving the growth of global business. Based on this knowledge,
they will be able to develop and implement marketing strategies
and programs to succeed in the global economy.
Service MarketingThis course offers practical
guidelines for obtaining profitable sales results from both consumer
and organizational service markets … especially those for
key service industries - banking, insurance, telecommunications,
travel and hotels, health care, law, accounting, other personal
and professional services.
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